Freemans Barbshop is Back at MOI


Ruben Aronov, former owner of Freemans Barber, has cultivated a new barbershop. Matter of Instinct focuses on high quality service and community.

His team, lead by Joe Tasca, Josh Livingston, Mark Miguez, Greg Dasaro and others invite you to join them at 122 Orchard Street to celebrate a new beginning and return of the old classics - detailed cuts, laughs, music, a drink, and good conversation. 

We recognize that this transition was not always the easiest, but we hope to make up for any misfires collectively. We look forward to serving you in our new space and hope to see you soon. 

Please click here to book a service with your favorite team member.

If you have any trouble at all, email us at or call 646-596-7721. We’re open 7 days a week.


Ruben and the MOI team